Creative experiments showcasing my skills in Cinema 4D and Redshift. Not affiliated with or commissioned by the mentioned brands.
Art direction project inspired by the Michelin brand, reinterpreting the product
through a
contemporary and striking visual language. With a minimalist set and carefully crafted materials
and textures, the piece conveys robustness, safety, and a premium character.
I was responsible for art direction, lighting, animation, and shading. A stable
camera and controlled movements reinforce the sense of solidity, while chromatic contrasts bring
freshness and dynamism to the narrative. A key detail is the integration of a Porsche
wheel rim,
which highlights quality, performance, and the association with the high-end automotive world.
With this project, I aimed to emphasize the tire as an essential element for performance and
safety, translating those values into a modern and accessible aesthetic. The result is a clear
and impactful piece, designed for both portfolio and advertising campaigns, easily adaptable to
new product variations, environments, or narrative integrations depending on campaign needs.