SALOMON

Art direction project showcasing the Salomon XA Pro 3D sneaker, explored in a conceptual environment that fuses nature and architectural space. The oversized scale of the shoe and its integration into unconventional scenarios create a visual contrast that reinforces the idea of resilience and versatility.

I was responsible for art direction, modeling, lighting, and shading. A close and stable camera emphasizes the shoe’s volumes and materials, while the choice of settings, from a minimalist interior to grassy and asphalt landscapes, adds dynamism and highlights the duality between the urban and the natural. With this project, I aimed to convey the essence of the shoe as a high-performance object capable of adapting to any terrain. The result is a series of powerful, clean images that communicate strength, detail, and a premium character.

Designed for portfolio and visual campaigns, the compositions can be easily adapted to new color palettes, environments, or integrated into product advertising series depending on campaign needs.