Art-direction project presenting a contemporary armchair. A minimal set, the warm yellow
upholstery, and a subtle floor reflection enable immediate on-scroll readability, keeping the image clean
and focused on form.
I handled art direction, lighting, and shading. A stable, symmetrical camera emphasizes volume and
comfort, while a restrained finish keeps the focus on materials and geometry.
The result is a clear, premium image that conveys comfort, tactility, and attention to detail. Designed for
portfolio and e-commerce, it scales easily to new fabrics and colorways, framing adjustments, or full room
sets according to campaign needs.