SUGAR PAPI

Project inspired by Peldanyos’ Sugar Papi jams. I set out to translate flavor into form and build a typographic triptych where each recipe shapes a brand initial.

I handled Art Direction, lighting, and shading. I designed each letter as a viscous sculpture, forming the initials “SGP” that reference the brand’s name. It reads like a thick-fluid simulation, with embedded bubbles, micro-tears, and wet highlights that evoke the body of jam. The palette is straightforward and appetizing; the neutral background and symmetrical composition ensure instant recognition while scrolling.

The result is a clear, appetizing piece that turns flavors into visual identity. It works as a key visual for social, launches, and graphic assets, showing how the product itself can become living typography.